PLANNING: EDITING
What is editing? Why is it
important?
Editing is a technique which
helps to assemble many images together to complete a sequence. Editing is an
important part of a moving image because it helps to fluently move from one
image top another. It is also used to set up the mood of the scene; allowing
the audience to react in a certain way depending on the narrative. Editing can
help to make and emphasis on the action by working with other micro-elements,
such as sound. Some of the main editing techniques we plan to include in our
music video are:
Slow jump cut:
We plan to use slow jump cuts when the main character is walking in the
alleyway. Jump cuts are not part of continuous editing techniques and will be
recognised and stand out to the human eye. This will be used to represent the
disruptive lifestyle of the artist as her behaviour is not healthy and will be
recognised as unstable. This technique was influenced and developed from Amy
Winehouse’s music video, ‘Back to Black’ where a shot is repeated twice from
different angles. We believe that this shot will make our music video look
professional and unique because is not an editing technique typically used in
music videos.
Overlay: We plan to
use an overlay in our music video towards the end when the artist lays on the
ground and the shot is topped with an image of a ticking clock to show that her
‘time is running out’. This will create possible connotations of death which
will make further suspense for the audience but can also engage them into the
video more as they will try to guess what it means. We were inspired by Adele’s
music video Send My Love which uses multiple overlay effects in order to
enhance the visuals and show the concept behind the video. It was successful
and gained mass popularity therefore we hope our technique will find an appeal.
Dissolve: We also plan
to use a dissolve effect. This will be utilized at the end when the singer
walks away from the camera and at last slowly disappears through the dissolve
technique. This will leave the audience with apprehension as they are unaware
of what happened to the artist and will be left to wonder. This was inspired by
Ed Sheeran’s video Small Bump where the characters slowly appear and then
dissolve to show passing time which matches Ed’s narrative. It is a unique and
original technique therefore we hope that it will appeal to our audience as
it’s less common.
Fade to black:
We intend to use a fade to black technique at the end of our music video and
after portray some text which will read ‘I AM not as FINE as I seem’. This will
represent the emotional state of the main artist and possibly touch upon the
theme of mental health and address the stigma surrounding it. This was
influenced by Lana Del Rey music video ‘Blue Jeans’ where the scene ends with a
fade to black shot. The shot looked professional and clean as the audience
understand that the music video has ended. Similarly, in our music video we
will finish the video with a fade to black leaving the text to allow the
audience reflect on the quote.
Duplica: Another key
editing technique we want to utilize in our music video is a duplica of our
artist. This can confuse the audience as it’s an unusual edit and can be quite
bizarre. However due to its originality it makes the music video interesting.
This was inspired by Gondry’s diverse music video with Kylie Minogue Come into
my World. We wanted to have an aspect of diversity in our video as the genre of
our product is niche so we are able to experiment with unique editing styles.
Slow pace editing:
We will use slow editing when the artist is performing to emphasise her
importance, and to allow the audience to connect with her through her body
language and facial expressions. It will also match the song’s pace and allow
the audience to absorb the narrative and the concept behind the visuals. We
were influenced by Adele’s music video ‘Someone like you’ which also uses slow
editing throughout the video to reinforce the artist’s importance and role
within the music video. This was edited in an effective manner, which is how we
want to edit our scenes.
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