PLANNING: LOCATION
Intro:
Location is an important aspect to consider and plan when creating a
music video as the setting is a main factor which determinates the success of a
music video. The locations chosen in a music video must fit the concept and the
narrative. My peer and I have decided on our locations after planning our
storyboard and finalising our idea; ensuring that we considered all small
aspects and had a clear idea of what our video will look like. We decided we
wanted different locations to make our music video more mysterious, creating
suspense and confusion for the audience but also add a variety and keep on
entertaining the audience. Carrying out a questionnaire also helped us to
finalise our decisions on our chosen locations, as we asked our audience
"Where should the action be set?" Our target audience said they
expected to see suburban areas, alleyways and Central London. As a result, we
decided to follow what the audience wanted and also considered potential
advantages and disadvantages of our chosen locations, as it is important to
identify what problems could occur or how the locations could be adapted.
Conclusion:
Overall, we have decided to use various locations in order to make our
music video more interesting. Certain locations we have chosen are conventional
to the alternative Indie jazz/Blues genre, such as the suburban areas and
Central London. All of our chosen locations are relevant to our narrative and
our target audience, therefore we are hoping these locations will be beneficial
and our scenes will be shot accordingly. However, we have also identified
potential disadvantages and how to overcome them as this is important when
planning, as we must ensure each location will be relevant and can be used and
we need to be prepared for possible obstacles.
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