RESEARCH AND PLANNING ADVERT: ADVERT INFORMATION
Album name: China White: We have decided to call our album China White
as we believe the name is short and mysterious and can relate to the album as
we believe that the songs within the album will evoke confusion and curiosity
from the audience. We also decided to go with 'China White' because it is a
nick name for a drug which connotes to the drug abuse the artist experienced
and is a consistent theme within our products.
Release date: 14th February 2017: We have chosen our release date to be
the 14th of February 2017 because it’s the day were couples
enjoy their day together, meaning that the song that touch up on themes such as
love, relationship etc. will be more appropriate and meaningful for the target
audience. Also by choosing to release the album on this day it will come after
the press campaign and TV launch which will all be important campaigns in
ensuring that our album and artist are recognised, and encourage the target
audience to look forward to the album release- there will be hype surrounding
it. Choosing to release the album in the middle of the month allows us time to
advertise it properly allowing the audience to anticipate the artist’s newest
songs, causing them to wait in suspense.
Available to download: We have decided to use the well-established download sites /apps
including; ITunes, Spotify and Tidal as these are globally recognised by a mass
audience and will therefore allow our artist to become more successful despite
being a niche artist. We have also decided to make the songs available to
download from various sites/apps as the mass audience use different ones,
therefore, in order for our album to sell, it is vital that we can offer a
variety of download options for the audience, encouraging them to download the
album.
Key singles: We have decided that China White, Cloud 9 and Black Beauties will be
our three key singles, including “You Complete Me'' which is the ultimate key
single, considering that we created a music video to it. 'Black Beauties' is a
song that appeals to a mainstream audience, and can be relatable due to the
themes it includes, including love and abuse. ‘Cloud 9’ is the most unique song
out of her singles, as it is different in that the artist promotes niche themes
which is reflected through the lyrics and the theme of morality which is a
debatable and individualistic topic.
Explicit lyrics label: No - We will not be including an 'Explicit lyrics label' as the songs
within the album do not contain any upsetting language. This is common within
the indie genre and generally it is uncommon for artist to use such expressions
because of its target audience and general audience expectations.
Setting of image: We will capture the images in dark locations, such as against black
walls, behind a green screen, and then we will apply a background that
highlights the dark atmosphere to reflect the mystery and tension that is
expressed within the album. We also include images of wine and cigarettes to
emphasise the addiction of the artist and what she is going through. It is
vital that the setting of the image is effective and fits in with the rest of
the album information and images to ensure there is consistency throughout the
advert.
Costume hair and make-up of the artist: We plan on using a black coat and boots to further
emphasise her class. Additionally, we want
the artist to dress like a classy woman who is clearly financially stable and
doesn’t lack money/ possessions etc. This will create a sense of superiority
and intimidation from her and the audience will admire and aspire to be like her. The
character will mainly wear dark clothing to convey her depressing thoughts and
addiction to drugs. She will wear a winter coat, to show that she is longing
for ‘warmth’ from others but also protection from the situation she is in.
Sarsha will also wear a red lipstick and a light eye makeup which will be
smudged on her face to show her vulnerability and unconventional beauty. It
also helps to portray her addiction which is common of indie adverts as they
don’t use make up to glamourize the artists. Stereotypically having blond hair
shows innocence and vulnerability, therefore we decided that the main artist
should be blonde to draw an audience response.
Cinematography: For
our advert we decided to take a medium long shot of our artist. This is because
it will help to convey the mood of the album through her body language but at
the same time clearly portray her smudged make up which will give the audience
a deeper insight into her life and her character. A medium close up will not
glamourize her which is conventional for an indie artist who rarely ever use
their looks to attract audiences, unlike the popular and mainstream artists
today.
Lighting and colour: We
intend to use low key lighting to convey the sad and miserable mood of the
album and dangerous side effects of drugs which is the main theme of our
product. However, we will use top lighting to make the artist seem vulnerable,
especially due to her addiction. It will also show consistency as in the video
the artist will stand under a lamp to hint prostitution which creates deeper
meanings for the audience.
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